South Africa’s Deputy Communications Minister Pinky Sharon Kekana has urged South Africans to pay their TV licenses, saying the public broadcaster cannot be turned around without their contribution.
Ms. Kekana was addressing Parliament’s communications committee, where the South African Broadcasting Corporation (SABC) board and top executives presented their strategy for putting the cash-strapped public broadcaster back on track.
South Africa’s Eye Witness News reports that MPs have been told that out of nine million accounts on the SABC database, only 1.8 million households are paying their license fees.
Ms. Kekana says viewing SABC content works out to about 72 cents a day.
“We are also calling on our people to say it is in our hands and in our interest to make sure that we all sustain the SABC. We know the main revenue stream around the SABC has been paying off TV licenses, and that has not been happening for quite some time.”
The SABC is looking at ways of tightening up compliance and stricter enforcement, with penalties for non-payment.