Indian phone giant LAVA set to enter Ghanaian market

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The Ghanaian telecoms market is set to see some fierce competition as Lava International Limited, a multinational mobile phone manufacturer headquartered in India, plans to launch in the country.

LAVA intends to invade the Ghanaians market with its latest devices that carry advanced capabilities to compete with prominent international brands with affordable prices to the average and medium consumer.

The company said in a statement to the media that it has acquired all the necessary licenses and procedures required to establish its vast presence in the Ghanaians market.

LAVA focuses on utilizing the software industry and the economical proximity with the Ghanaians market to deploy technologically advanced products.

“LAVA will take advantage of the strong relations, the state of economic mobility and trade exchange between the Ghanaians and the Indian civilizations and their similarity in many characteristics, qualities, cultures and economic situation as well as follow the example of major Indian investment companies in the creation of a brand that suits the Ghanaians consumer,” the statement read.

The statement added: “Ghana today stands at a point where the economy will receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations of such technologically advanced global brands.”

Indian companies have demonstrated their dominance in the field of technology in the last two decades and have evolved their ecosystem in a way that they are now positioned to deliver some of the most advanced and high quality technological products to the world.

Today, India is the second largest source of computer software in the world after the United States, with about 40 percent of the software used today in mobile phones being developed in India.

India is the source of programmers and engineers that make up the largest companies in the US Silicon Valley, with more than 300,000 engineers and programmers that own 750 companies with some of the leading Software as well hardware companies having Indians being the CEO of businesses like Google, Microsoft, Adobe and Nokia.

Lava International Limited is a multinational mobile phone manufacturer headquartered in India. Since its inception in 2009, the Lava family has grown to over 25,000 people and became one of the fastest growing handset companies in India.

Backed by Research and Development Centers and manufacturing units based at India, Lava produces highly reliable products and services. Continual awards and recognitions for being the most trusted Indian brand and also for having the best Customer Service Standards and performance only give testimony to our customers’ and our own faith in our vision.

Lava has established operations with leading presence in major emerging markets including India, Middle East (UAE, Saudi & Kuwait), Thailand, Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and Mexico. Furthermore, Lava has expanded its operations to the African Continent starting with Egypt and followed to Sudan, Ghana, Kenya and Ghana.


Source: Paintsil

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Kennedy Mornah is an Award Winning Ghanaian Journalist with over two decades of experience in the Ghanaian Media landscape spanning the electronic, print and digital media. He is a Media Consultant, a Corporate MC, Radio and TV Host, Founder and Publisher of the Maritime and Transport Digest Newspaper, Businessman, a Go getter and an optimist. He has worked for renowned media organizations including Diamond Fm in Tamale, Luv Fm in Kumasi, Oman Fm in Accra and Starr Fm in Accra In 2017 he received the Reporter of the Year Award at the Ghana Shippers Awards in Accra, Ghana.

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