COVID-19: Kim Kardashian’s SKIMS is donating $1M to affected families

Kim Kardashian is doubling down on the fight against coronavirus.

The SKIMS founder, 39, announced on Friday that her shapewear brand will be donating $1 million to families affected by COVID-19 to better help mothers and children in need as the deadly disease continues to spread.

“On Monday, we’re restocking the collection we first launched with, and in doing so, are able to help bring relief to those affected by this pandemic,” Kardashian shared in a press release.

“Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”

SKIMS previously announced that 20% of profits from its recently restocked Cotton Collection would be donated to Baby2Baby’s COVID-19 Emergency Response Program.

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To support Mothers and Children in need during this time, SKIMS is committed to donating $1M to families affected by COVID-19. On Monday, we will restock the collection we first launched with, and in doing so, be able to help bring relief to those affected by this pandemic. Shop the Solutionwear restock on March 30 at 9AM PST / 12PM EST. Photo: #VanessaBeecroft

A post shared by SKIMS (@skims) on Mar 27, 2020 at 10:51am PDT

Source: PageSix