NLA touts *959# Digital Lottery; says it addresses concerns of stigmatization in lottery

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The National Lottery Authority (NLA) has vouched for the robustness, effectiveness and efficiency of its digital lottery, *959#.

According to a statement issued by the Public Relations Unit of the NLA and in the possession of BestNewsGH.com, the 959# Digital Lottery deals with issues of stigmatization associated with lottery in the country.

the statement continued that ”Previously the Upper and Middle Class were finding it difficult to stake lottery products in the Lotto Kiosks largely due to stigmatization but the introduction of the *959# and 590mobile.com.gh platforms have been very helpful to address the concerns of Lottery Stigmatization.”

Read the full statement below:

 

*959# Digital Lottery addresses the concerns of Lottery Stigmatization

The robustness,  effectiveness and efficiency of the *959# lottery Short Code has been appreciated by the staking public.

The *959# is the official short code of the National Lottery Authority (NLA) running the Original 5/90 Lotto Game from Monday to Saturday.

The *959# short code and 590mobile.com.gh platforms formed part of the Government’s digitization and the digitalization programme  aims at transforming all the sectors of the economy including the lottery industry.

Since the implementation of the *959# digital lottery platform, consumers of lottery products especially the upper and middle class have taken serious interest in playing the 5/90 Game via the NLA Official Short Code *959# and 590mobile.com.gh.

Previously the Upper and Middle Class were finding it difficult to stake lottery products in the Lotto Kiosks largely due to stigmatization but the introduction of the *959# and 590mobile.com.gh platforms have been very helpful to address the concerns of Lottery Stigmatization.

Now players who are unwilling to stake lottery publicly in the Lotto Kiosks can do so at their comfort zone on mobile phones by dialling *959# or visit 590mobile.com.gh.

Issued by: Public Relations Unit of NLA

Source: BestNewsGH.com

 


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Kennedy Mornah is an Award Winning Ghanaian Journalist with over two decades of experience in the Ghanaian Media landscape spanning the electronic, print and digital media. He is a Media Consultant, a Corporate MC, Radio and TV Host, Founder and Publisher of the Maritime and Transport Digest Newspaper, Businessman, a Go getter and an optimist. He has worked for renowned media organizations including Diamond Fm in Tamale, Luv Fm in Kumasi, Oman Fm in Accra and Starr Fm in Accra In 2017 he received the Reporter of the Year Award at the Ghana Shippers Awards in Accra, Ghana.

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