New Patriotic Party strongman, Gabby Asare Otchere-Darko has advised Ghana’s only indigenous automobile maker Kantanka to shift focus from manufacturing cars within luxury range to the production of mass market vehicles.
According to him, Kantanka automobile must look at manufacturing small cars that are affordable and can easily be purchased by Ghanaians.
Mr. Otchere-Darko who is the founder of Accra based think-tank, Danquah Institute perhaps reacting to accusations by sections of the public and the Kantanka Automobile group that government intends to collapse the indigenous car maker with the announcement of plans for the establishment of a vehicle assembling plant by German car maker VW in the country, said on his face book page that ‘’the company should be looking more at building mass produced vehicles which many Ghanaians can afford. Like the small cars now used for Uber in Accra’’.
According Mr. Otchere-Darko who said he owned the Kantanka Mensah brand which drives just like any other car in its range, Kantanka Automobile can be the model for taxis in the country if only the manufacturers can target the 8 thousand and 12 thousand dollar or the 35 thousand and 60 thousand Ghana Cedi market.
He went further to add free consultancy advise to the company saying they should keep such mass market vehicles basic, equipped with air conditioners and radio, adding, but no frills.
Below is the statement as captured on his face book page.
Yes, I own a Kantanka Mensah. It drives just like any other car in its range. I love it! My only issue with the manufacturers is that they should be looking more at building mass produced vehicles which many Ghanaians can afford. Like, the small cars now used for Uber in Accra. Kantanka can be the model for taxis in Ghana if only the manufacturer can target the $8-12,000 (GHS35-60,000) market. Keep it basic! A/C, radio – yes; but no frills.