Local businesses across the country have been advised to pursue partnerships and joint ventures to increase their chances of excelling in their various industries.
The General Manager in Charge of Business at Tecno Mobile Ghana, Daniel Glover, said pursuing partnerships allowed all parties involved to fully explore areas where they had the most competitive advantages, pool them together and make more profits than they would have individually.
“There is a lesson that I want us to learn from this and it is that in Ghana and Africa, we can also trust one another and be transparent with one another and if we do, we can also attain great heights and make giant strides in the world of industry,” he added.
Event
Mr Glover said that at the launch of the company’s new line of smartphones; the “Camon 20 Series” in Accra in collaboration with telecommunication giants MTN.
Present at the event were a Deputy Minister of Trade and Industry, Michael Okyere Baafi; Musician and Brand Ambassador of the Tecno, Stonbwoy and the Chairman of the Mobile Phones Dealers Association, Joseph Osei Agyemang, among other industry players.
As part of the launch, Stonebwoy, Mr Agyemang and 38 Tecno dealer companies were honoured with citations and a Camon 20 mobile phone for their commitment to the brand over the years.
The Camon 20 series of phones boast a sleek, modern design and a buttery-soft texture, which is easy to clean with waterproof, heat, cold, stain and abrasion-resistant benefits among a range of advanced features.
Solutions
“How can we in Africa address this canker of individualism and the desire to own 100 per cent of our small businesses, instead of owning a small percentage of a larger partnership or joint venture, whose earnings can be more than 10 times the one that we would have if we operated alone?” Mr Glover lamented.
He, therefore, urged business development strategists to consistently address this issue and the media to give them the platforms to do so while the government and NGOs did their part by organising training workshops with practical demonstrations for business owners.
Smartphone penetration
A Senior Manager for commercial planning and analytics at MTN, Guido Sopiimeh, commended the company for continuing to develop products aimed at improving the lives and addressing the device needs of Ghanaians.
Mr Sopiimeh, therefore, reaffirmed MTN’s position to continue its partnership with Tecno to develop devices to connect Ghana and Africa to the world by increasing smartphone penetration in the country and across the continent.
“MTN’s partnership with original smartphone manufacturers like Tecno is anchored on its strategic vision to lead digital solutions for Africa’s great and rooted in our belief that everyone deserves the benefits of a modern connected life”, he stressed.
